HEIDI LANDIS is currently pursuing an MFA in the Emergent Digital Practices department at the University of Denver. She likes to take ideas from nothing but a word on a sheet of paper and transform them into brand experiences. As a creative vet with an award-winning portfolio, she’s worked with clients spanning the industry spectrum – agriculture, apparel, architecture, education, energy, entertainment, healthcare, housing, real estate, recreation, tourism, and wellness. You name it, her name’s written all over it. Hailing from sunny Pennsylvania, she’s a cum laude graduate of West Virginia University, with a BFA in Design.

 

AWARDS

2011 Pillars of the Industry Awards
Best Brochure The Alaire

2011 Gold Addy Award – Washington, D.C.
Best Microsite 3TreeFlats

2010 GALA Award
Best Overall Marketing Campaign The Alaire

2008 Pillars of the Industry Awards
Best Community Website The Zenith

 

WORK HISTORY

Heidi Landis
Creative Director | Art Director | Designer – Denver, CO
May 2012 – Present

My experience encompasses the creation and project management of various advertising, marketing and corporate branding campaigns, specializing in strategy, responsive digital design, online and social media marketing. Working with local, regional and national brands as well as corporate marketing teams, individuals and businesses to produce client-focused communication solutions.

Areas of expertise: Art Direction, Branding and Identity, Creative Strategy, Corporate Communications, Graphic Design, Web and Mobile Design.
Client types: Agriculture, Architecture, Education, Entertainment, Healthcare, Housing, Non-profit, Real Estate, Recreation, Tourism, Wellness, etc.

Renegade Communications – Advertising Agency
Associate Creative Director | Art Director – Baltimore, MD
September 2010 – April 2012

  • – Art directed and “pitched” creative campaigns at client presentations
    – Provided co-creative direction to a 6+ person creative department
    – Managed 3+ members of the design and production team
    – Created and maintained client budgets and project timelines
    – Developed integrated marketing campaigns
    – Assisted film directors, art directors, graphic designers, copywriters and production team members in the overall approach and branding of client projects
    – Maintained branding/design guidelines for all agency clients

Clients included: Adolfo, Armstrong, Comcast, MAC Wellness, Messiah Lifeways, MetroCast, Motorola, Paramount, Sylvan Learning, Time Warner and Xfinity.

Merrick Towle Communications – Advertising Agency
Art Director | Senior Graphic Designer – Beltsville, MD
December 2005 – September 2010

  • – Art directed, designed and “pitched” client advertising campaigns
    – Developed and integrated guerrilla tactics, online advertising and social media for strategic marketing campaigns
    – Created brand identity for corporate clients
    – Designed advertising, direct mail, announcements and invitations and other print marketing collateral
    – Designed trade show materials, construction signage, metro “station domination” and environmental graphics
    – Designed websites and social media components for branding campaigns

Clients included: BGE, Beazer Homes, Bozzuto, Carr-America, Caruso Homes, Clark Turner, Equity Residential, Honeywell, JBG, K. Hovnanian, KSI Management, Marrick Homes, McWilliams Ballard, Pepco Energy Services, Realty Management and Southland Industries.

Design Collective, Inc. – Architecture, Planning, Interiors
Director of Graphic Design, Print Media and Public Relations – Baltimore, MD
July 2002 – September 2005

  • – Organized and art directed 15+ in-state and out-of-state photo shoots
    – Designed advertising, direct mail, announcements and invitations, trade show materials, etc.
    – Acquired estimates and purchased all marketing collateral
    – Created office-wide graphic templates – Maintained company website

Clients included: The Art Academy of Cincinnati, Baltimore Development Corporation/City of Baltimore, Capstone Development Corporation, Congress for the New Urbanism, Johns Hopkins University, The Maryland Science Center, Towson University, Urban Land Institute and Whiting-Turner Contracting Company.

Ayers/Saint/Gross – Architects + Planners
Director of Graphic Design – Baltimore, MD
August 1999 –July 2002

  • – Interviewed, hired and managed a department of 3 graphic designers
    – Designed advertising, direct mail, announcements and invitations, trade show materials, etc.
    – Acquired estimates and purchased all marketing collateral
    – Maintained image library of electronic files, slides and transparencies

Clients included: Carnegie Mellon University, Case Western Reserve University, Enoch Pratt Free Library, Hobart and William Smith Colleges, The University of Maryland and The University of North Carolina at Chapel Hill.

Ground Zero Creative, Inc. – Advertising/Marketing Agency
Graphic Designer | Production Assistant – Ellicott City, MD
October 1998 – July 1999

  • – Art Directed photo shoots (in studio/on location)
    – Coordinated print catalogs from concept through production
    – Designed advertisements, point of purchase and direct mail items

Clients included: Global Sports, Jewel and Co., Kappa®, L.B. Evans®, Prizm® and Woolrich®.

The Neiman Group – Advertising Agency
Graphic Design Intern – Harrisburg, PA
May 1997 – August 1997

  • – Assisted a team of four graphic and website designers

Clients included: Capital City Mall® (advertising), Mrs. T’s Pierogies® (packaging/pitch collateral), The Commonwealth of Pennsylvania (tourism posters) and Tom’s Mobil Gas Station® (billboard/signage).